Here at Oil Sales Consulting we’ve found that in order to remain competitive, it’s crucial for oil companies to revitalize their marketing strategy. This is why we offer a conversion-driven approach for this digital world: Inbound Marketing.
WAIT. WHAT IS INBOUND MARKETING?
It all starts with a plan.
We begin by researching your current customers and looking at audiences you have yet to reach. What are their goals? Demographics? Concerns?
After determining how to connect your company with the achievement of their goals, we create the content they’re already looking for online.
Gone are the days of knocking on doors and making cold calls for sales. Consumers want to interact with brands on their terms.
INBOUND MARKETING SERVICES
At OSC, we specialize in marketing for the oil industry.
That means we know and understand your business and can better understand your ideal customer. With our inbound marketing services, we’ll create content your customers want in the places they spend their time online.
With Inbound, we put our hard-earned HubSpot Inbound certifications to work as we put together a cohesive campaign for you using the HubSpot platform. This content-rich approach focuses on how to convert your potential customers into actualcustomers, using valuable content to bring prospects to you.
Creating valuable and interesting content on your website via a blog is one of the best ways to attract potential consumers. By becoming the expert in your niche, you become the obvious choice for your customers.
Whether you simply need help coming up with ideas for your blog or need someone to write blogposts on your behalf, OSC can help.
We specialize in identifying the right type of content for your customers, creating it, and measuring the effectiveness after the fact.
There are few better ways to reach your customers on a regular basis than an email newsletter. Whether you are giving your email list monthly updates on sales/specials or simply touching base to let them know about your most recent blogposts, email newsletters are a valuable source of inbound marketing.
From basic design and setup to monthly content creation, OSC can help your business create a valuable email newsletter.
We’ll create powerful content on a monthly (or bimonthly or quarterly) basis and push it out to your audience.
SEARCH ENGINE OPTIMIZATION
The keywords you use on your website are amongst one of the biggest factors that the search engines use to rank websites. Finding these keywords is a critical step in the process, and that’s where we come in.
OSC performs keyword research to identify which keywords and phrases that your ideal customers are searching for online. From there, we can help you incorporate the keywords into your website the right way.
Learn more about our Search Engine Optimization services
You know that you need to be on social media sites. But it isn’t as simple as that. Where does your audience spend their time? And when do they spend their time on those networks? What kind of content do they want to see?
Get these answers and more by working with OSC. We’ll help discover the network(s) that are right for your business and, more importantly, your customers.
Learn more about our Social Media Marketing services.